Why would I, a seasoned salesman make a quick and easy guide to buy a car for everyone else? I have less than 3 weeks left in the business, and it's time I took my knowledge on cars, sales, and negotiation and passed it on for the masses to use. My gift to you, dear reader, is the unedited, realistic, and unbiased guide to buying a used car.
Over the next few weeks, I will impart my knowledge onto this blog for the benefit of prospective car buyers. However, there are a few things to keep in mind with this buyer's guide:
1. This is not a way to scam dealerships. In my experience, there are customer's who think it's ok to take advantage of a car dealer simply because of a bad previous experience. Keying a car and asking for a discount doesn't make you a good negotiator - it makes you a scam artist.
2. Be Ready To Be Nice. There's a reason salespeople are super nice when you talk to them: they have a better chance of closing a sale AND getting the price they want if they make a friend. At every step of the process you should do the same, and for exactly the same reason.
3. Always be willing to walk away. No matter how sweet the deal, no matter how much you love the car, the person who wins is the person who's willing to walk away from the deal. This works both ways-as a seller and as a buyer.
4. Know what you're buying. If you're looking for a $2000 car, this is not the guide for you. If your credit is shot and you need someone to get you financed, this is not the guide for you. The first way people get off track is they forget what they are buying. Do you need a family vehicle? A gas saver? Something for your child to drive? Do you just need 4 wheels to get back and forth to work? Do you have the money and/or credit to buy a car, or do you have bruised credit. The biggest part of buying a car is being honest with yourself and knowing the difference between needs and what you wants. As a salesman, I'll use your wants to overcome any needs I can't address.
So stay tuned everyone. Perhaps I'll help you save some money or keep you from making the proverbial $6000 mistake.